Eco Shoppe Co-Founders

Greg Horn and Roberta Modena

Greg and Roberta met at GNC in 1996.  With their combined talents, knowledge, and emphasis on building quality brands based on research and science, Greg eventually became the CEO and Roberta managed an entire team as Senior Vice President of Marketing.  Their passion to uncover and promote natural ingredients that improved people’s health & well being grew steadfast as did the company’s revenue, growing it from 500 million to 1 billion in sales. 

During his tenure at GNC, Greg silently discovered he was feeling ill more frequently and was diagnosed with a “sick-building” syndrome triggered by VOCs (volatile organic compounds) present in the office. In his quest to get well, Greg spent the next few years researching and buying furniture, clothing, paints, carpets, and foods that were produced naturally without chemicals, dyes, harmful toxins, and pesticides. 

They met up again in 2006 at Garden of Life, where Greg was CEO and Roberta was Vice President of Marketing.

Together, they embarked on a new journey bringing whole food nutrition, probiotics, and organic functional foods to a growing number of consumers wanting more from their nutritional products.  They expanded their focus to other important health issues, like the environment and pledged to produce more eco-friendly marketing materials, product labels, and packaging with recycled paper and soy-based inks when possible. They invested in Wind Power as an alternative energy source and got other retailers to join the cause. 

Greg continued his research and documented the devastating impact we were all having on the environment, our health, and the planet and wrote his first book, Living Green:  Simple Solutions for Sustainability, which Roberta helped edit and market to health food stores nationwide.  The book offered tangible solutions for people who didn’t know where or how to begin to live more lightly on the planet.